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DESIGN IS THE SURFACE.
EXPERIENCE IS THE STORY BENEATH IT.
Thiago Pinto
Brand + Experience Designer
Let's dive into what I'm all about.
Hey, I'm Thiago
running design at CasinoGrounds, part of LeoVegas / MGM Resorts.
About
Cross-disciplinary Brand & Experience Designer who transforms complex challenges into cohesive brand experiences that drive results and forge lasting connections with audiences. Based in Florianópolis, Brazil, serving clients across the globe.
The Journey So Far
Over 15 years of crafting digital experiences across three continents—from co-founding a brand consultancy in Campinas, Brazil to leading design strategy at a global gaming company. My journey spans the full spectrum of design, from hands-on execution to strategic leadership, always focused on creating work that moves both hearts and metrics.
My Approach
Great design starts with great strategy. I believe in building brands from the inside out—understanding what makes a company unique, then translating that into cohesive experiences across every touchpoint. Whether it's crafting a brand identity or designing a user interface, every decision should ladder back to the brand story and business goals.
Beyond Design
Strong brands need strong systems. Beyond individual projects, I focus on building brand ecosystems that scale—design systems that maintain consistency, brand guidelines that empower teams, and strategic frameworks that ensure every touchpoint reinforces the brand promise.
Work
Building Something Worth the Wait
I'm handpicking the projects that best tell my story as a designer. Strategic challenges, creative breakthroughs, and results that moved the needle.
